💥 Beast Mode Prospecting in the Age of AI

Generation Z—defined as individuals born between 1997 and 2012 —is entering homeownership earlier than expected and increasingly influencing the residential real estate market. Unlike previous generations, Gen Z is not waiting until they have a traditional 20% down payment saved. Instead, they are leveraging a combination of low-down-payment and zero-down financing options to get into homes sooner. Gen Z is the first generation to grow up fully immersed in technology. They are digital natives—accustomed to real-time information, online comparison shopping, and researching major decisions independently before engaging with professionals. Their approach to buying a home mirrors these behaviors. According to Redfin, in 2024 just over 26.1% of adult Gen Zers (ages 19–27) owned homes — essentially flat from the previous years. According to National Association of Realtors (NAR) data, Gen Zers aged 18–25 made up only 3% of home buyers in the U.S. in the referenced study Gen Z represented 13% of U.S. home-mortgage applications in 2024 (up from ~10% in 2023) per an article summarizing CoreLogic data. While Gen Z currently makes up roughly 3% of all home buyers, their mortgage-application share is already 13% as they edge into the market. They are coming of age. Key characteristics of Gen Z include: Digital Natives: First generation raised with the internet, smartphones, and social platforms from childhood. Diverse & Inclusive: The most racially and ethnically diverse generation in U.S. history. Financially Conservative: Values financial stability and sees homeownership as a foundation, not a finish line. Entrepreneurial: High engagement in gig-based income, side businesses, and self-employment. Research-Driven: Prefers to learn online (YouTube, TikTok, Google) before speaking with an expert. Homeownership Focused: More willing than Millennials to purchase a home early, even without 20% down. We have had the pleasure of helping quite a few Gen Z and very Young Gen Y homebuyers recently. It has been a lot of fun and very satisfying helping such young home buyers. Over the past few years with rates up from the lows of the Pandemic, we have seen fewer first-time home buyers in the past couple of years. It is refreshing to see they are coming back. Historically, younger buyers have been sidelined by the misconception that a 20% down payment is required to purchase a home. Gen Z is proving that outdated. The majority of Gen Z homebuyers are using: FHA financing with 3.5% down The FHA 5/1 ARM which carries a lower rate, and allows you to qualify for more. Conventional financing with 3% down Zero-down FHA programs (with no income limits) These programs are available for all generations and not just for first time homebuyer or Gen Z! These programs offer affordability and flexibility, allowing Gen Z to enter the market sooner and build equity sooner—rather than waiting years to accumulate a large down payment. What I like about these “kids” is they want true guidance. They are not looking for a lender to just quote a rate. They’re looking for a lender who will: Compare multiple financing strategies Show cash to close and payment differences Explain how to refinance later when rates improve This generation wants clarity and total cost transparency. Recently, we worked with a Gen Z couple in the Sacramento Area — both in their mid-twenties, with their first baby due in eight weeks. We structured a zero-down FHA purchase, negotiated closing credits, and helped them purchase a $475,000 home with just $16,000 total out of pocket. Another Gen Z buyer in Bakerfield, CA,— selected a strategy-focused loan structure. Using a 5/1 ARM, he secured a rate below 5%, kept his payment low, and closed with only $25,000 out of pocket on a property in a highly competitive market. It also increased his purchase power, allowing him to qualify for more home in the neighborhood he preferred. What We Do Differently: At Fresh Home Loan, we believe homeownership shouldn’t be complicated or intimidating. We exist to make the process accessible, strategic, and yes — “cool” at least “cooler” than it is now. Through education, transparency, and modern loan options, buyers gain clarity, confidence, and a plan. We don’t just pre-approve. We guide. We strategize. We execute. If you want a lender who will show you every available option, walk you through payment and cash-to-close, and build a financing plan that aligns with your goals and timeline. If you want a lender who will show you every available option, walk you through payment and cash-to-close, and build a financing plan that aligns with your goals and your timeline, then let’s talk. 📲 Call or Text: 510-282-5456 🌐 Apply: https://www.freshhomeloan.com/apply-now 📅 Schedule a consult: www.MeetWithGarrick.com Garrick Werdmuller President & CEO | Mortgage Broker Fresh Home Loan Inc. DRE 01368202 | NMLS 242952 Office: 510-282-5456 Email: garrick@freshhomeloan.com Website: www.FreshHomeLoan.com All loan approvals are conditional and not guaranteed and subject to lender review of all information. Loan is conditionally approved when lender has issued approval in writing, but until all conditions are met, loan cannot be funded. Specified rates and [products may not be available to all borrowers. Rates subject to change according to market conditions and agreed upon lock times set by borrower. Fresh Home Loan Inc. is an Equal Opportunity Mortgage Broker in California. This licensee is performing acts for which a real estate license is required. Fresh Home Loan, Inc. is licensed by the California Department of Real Estate #02137513 NMLS # 2124104

When rates drop, many homeowners hear about a “no closing cost refinance.” It sounds like free money—but is it really? Let’s break it down. What Is a No Closing Cost Refinance? A no closing cost refinance allows you to refinance your mortgage using lender credits to pay for third-party closing costs. How is this done? Well, in markets where interest rates are heading down, homeowners who may have purchased or refinanced at a higher rate can refinance at a lower rate that has lender credits to cover the closing costs. We are also able to wrap the interest and other fees into the loan, so the borrower pays nothing out of pocket. Instead of paying thousands at closing, those costs are covered in one of two ways (and usually BOTH): Lender Credit – The lender gives you a higher interest rate and uses that extra margin to cover the costs. Rolled Into the Loan – The lender adds the closing costs into your new loan balance. 🏡 Mortgage Rates Are a Menu — Not One Number Most people think there’s just one mortgage rate — but really, rates are shown on a matrix (a pricing sheet lenders use). Each interest rate has a cost or credit attached to it. Higher Rate → Lender Credit (the lender gives you money to offset closing costs — this is how “no closing cost” refinances work). Lower Rate → You Pay Points (you pay extra upfront — called “discount points” — to buy the rate down and get a lower payment). 💵 Hypothetical Example — $400,000 Loan (Numbers below are for illustration only — not a rate quote or loan offer) Rate Option Upfront Cost / Credit What It Means 5.50% $0 (Par Pricing) The “standard” rate — no extra cost or lender credit. 5.75% 1% lender credit (≈$4,000 back). You get about $4,000 to help with closing costs, but pay a bit more each month. 5.25%. 1% cost (≈$4,000) You pay about $4,000 at closing to “buy down” and lower your monthly payment. 💡 Monthly Payment Impact (Approx.) 5.75% → about $133 more per month vs 5.25% 5.25% → about $133 less per month vs 5.75% 🧮 How People Use This Short-term or planning to refinance again → Pick the 5.75% “no-cost” option — you’re not out of cash and can refi if rates drop. Long-term home → Consider paying the 1% to drop the rate and save monthly. The Pros ✅ No big check to write at closing ✅ “Instant” monthly savings ✅ Great for homeowners who want quick savings, knowing if the market drops again, they can do another refinance The Cons ⚠️ Not the lowest market interest rate ⚠️ Loan balance can increase if costs are rolled in ⚠️ May not be the best long-term solution Who Should Consider It? Homeowners with interest rates about 1% or more above the current market. Borrowers who want lower monthly payments without spending money out of pocket. Anyone refinancing to drop mortgage insurance or adjust loan terms quickly. The Bottom Line “No closing cost” doesn’t mean free—it just means structured differently. The best refinance strategy depends on your financial goals, how long you’ll stay in your home, and the rate environment. 👉 Want to know if a no closing cost refinance makes sense for you? Let’s run the numbers together. 🎥 Watch on YouTube: https://www.youtube.com/watch?v=YMi7pNzKlcg 🎧 Listen on Spotify: https://open.spotify.com/episode/7giZSM4wIPZUQxLTXuK5CP Garrick Werdmuller Independent Mortgage Broker DRE BRKR 01368202 | NMLS 242952 📞 510.282.5456 | 📠 510.225.0382 ✉️ garrick@freshhomeloan.com 🌐 freshhomeloan.com 🏢 1151 Harbor Bay Parkway, Suite 136, Alameda, CA 94502 Socials: https://www.facebook.com/freshhomeloan/ https://www.instagram.com/garrickwerdmuller/ https://www.linkedin.com/in/garrick-werdmuller-b044253/ https://www.youtube.com/@FreshHomeLoan  #Refinance #Mortgage #RealEstate #MortgageBroker #HomeLoans #Realtor #MortgageLender #LoanOfficer #FirstTimeHomeBuyer #HomeLoan #Finance #MortgageRates #Investment #HomeBuyers #RealEstateAgent #Loans #NewHome #Loan #Home #DreamHome #Property #Mortgages #MortgageTips #HomeOwnership #Lender #Realtors #Lending #Purchase #HomeBuying #Broker

This is something really simple we are VERY well known for. The follow up refer back program. How it works is simple. We find most real estate agents collect a lot of leads, however the follow up can slip behind. With all the inspections, showings, listings appointments, etc. a real estate agent’s business is largely out of the office, it is no wonder some leads may slip through the cracks! Whereas we loan folks, we are tied to our computers and in the office much more. It only makes sense we do the follow up. Not only that, but we also find that a potential lead might tie you to one property or neighborhood and we can work all over. This makes it easy for us to cross sell your services and talk about things like interest rates and home payments. Instead of just making a cold call, I position it through the agent: “Hi [Name], this is Garrick with Fresh Home Loan. [Agent’s Name] asked me to check in and see if you needed help with anything or had questions about the market? Why It Works People remember the agent’s name. I’m just the bridge. It reopens the conversation without pressure. It gives us a chance to share new value—like zero down programs, FHA ARMs, Jumbo Loans, Fix n Flip, Equity Lines etc. etc. etc. or strategies to get more buying power in today’s market. For Agents, It’s a Win-Win Every time my team and I make these calls, I’m putting the agent’s brand in front of their old leads again and letting prospects know the agent has a solid follow up team. They don’t have to do the chasing, but they still get the credit when the lead is ready to move. It’s leverage. It’s consistency. And it’s one of the simplest ways to turn cold leads back into live conversations. Fresh Gold for Agents I call this process “Follow Up / Refer Back” —but really, it’s just about doing the work agents don’t always have time to do. Old leads can become fresh gold if you know how to approach them. If you’re a real estate agent and you’d like me and my team to help you re-engage your database, reach out. This is one of the easiest ways to keep your name in the game and uncover deals you thought were dead. 👉 Contact me here and let’s get to work on warming up your cold leads. https://www.freshhomeloan.com/contact-us Or here: Garrick Werdmuller Independent Mortgage Broker DRE BRKR 01368202 | NMLS 242952 📞 510.282.5456 | 📠 510.225.0382 ✉️ garrick@freshhomeloan.com 🌐 freshhomeloan.com 🏢 1151 Harbor Bay Parkway, Suite 136, Alameda, CA 94502 Lets Connect: https://www.facebook.com/freshhomeloan/ https://www.linkedin.com/in/garrick-werdmuller-b044253/ https://www.youtube.com/@freshhomeloan-garrickwerdm316 All loan approvals are conditional and not guaranteed and subject to lender review of all information. Loan is conditionally approved when lender has issued approval in writing, but until all conditions are met, loan cannot be funded. Specified rates and [products may not be available to all borrowers. Rates subject to change according to market conditions and agreed upon lock times set by borrower. Fresh Home Loan Inc. is an Equal Opportunity Mortgage Broker in California. This licensee is performing acts for which a real estate license is required. Fresh Home Loan, Inc. is licensed by the California Department of Real Estate #02137513 NMLS # 2124104 #FreshHomeLoan #RealtorLife #RealtorPartner #FollowUpMatters #LeadGeneration #RealtorSupport #AgentSuccess #RealtorTools #FirstTimeHomebuyer #RealEstateTips #RealEstateGrowth #RealtorHasYourBack #HomeLoansMadeEasy #LoanOfficerLife #MortgageBroker #ColdLeadsToClients #RealtorMarketing #RealEstatePros #FreshLeads #RealEstateStrategy #FreshGold #ReferBack

Welcome back to The D&G Loan Officer Realtor Motivational Business Mindset Podcast 🎙️ In this episode, we’re diving into a mindset shift from Dan Sullivan that has transformed how entrepreneurs, REALTORS®, and loan officers approach business: 👉 Ready, Fire, Aim.  🎧 Listen on Spotify: https://open.spotify.com/episode/0UmcIu1EmN11YfXzvH9lzQ 🔥 What Is “Ready, Fire, Aim”? Traditional wisdom says: Ready – Aim – Fire Get prepared Get perfect Then act But Sullivan flips it to: Ready – Fire – Aim Get a direction Take fast action Refine and adjust with real feedback 💥 Why It Works Perfection is procrastination. Waiting for perfect means you may never launch. Momentum dies when you overthink. Real feedback only comes in motion. Clarity doesn’t come from sitting still — it comes from doing, failing, and adjusting. Speed creates confidence. Quick action builds momentum, and momentum fuels smarter choices. Action filters ideas. Not every idea needs deep analysis. Execution reveals what works and what doesn’t. 🧠 Real-World Applications Podcasting: Start with what you have. Don’t wait for the perfect mic or setup. Entrepreneurship: Launch MVPs (Minimum Viable Products) and refine later. Content Creation: Post today; let feedback guide you. Marketing: Send the email, post the reel, make the call — now, not later. 🔁 Supporting Concepts by Dan Sullivan The 80% Approach: Ship it when it’s 80% good; the rest improves with feedback. Who Not How: Don’t do it all yourself — start, then find partners to fill the gaps. Failing Forward: Mistakes are part of progress — embrace them. 🧨 Final Takeaway You don’t need it all figured out before you begin. 👉 The only way to figure it out is to begin. “If you wait until you’re ready, you’ve waited too long.” – Dan Sullivan 📅 Schedule a Meeting To schedule an appointment with Garrick, visit: 👉 https://freshhomeloan.com/schedule-a-meeting/ Garrick Werdmuller Independent Mortgage Broker DRE BRKR 01368202 | NMLS 242952 📞 510.282.5456 | 📠 510.225.0382 ✉️ garrick@freshhomeloan.com 🌐 freshhomeloan.com 🏁 #ReadyFireAim 💥 #TakeAction 🎯 #EntrepreneurMindset #PodcastLife #BusinessGrowth #MindsetMatters #JustStart #ActionOverPerfection #Entrepreneurship #Motivation #SuccessMindset #HustleAndFlow #LaunchNow #LearnAsYouGo #Momentum #StartToday #SmallBusiness #ContentCreators #Podcasters

Welcome back to The D&G Loan Officer Realtor Motivational Business Mindset Podcast 🎙️ If you’re a REALTOR® or mortgage pro looking to scale your referrals, prospect smarter, and cut through the noise , today’s episode is for you. We’re diving into LinkedIn Sales Navigator and data mining with AI tools — two game-changers that help you target the right people at the right time. 🎧 Listen & Learn on Spotify https://open.spotify.com/episode/4H5Vev58EH1v3ERp1AU8LR 💼 Why Use LinkedIn Sales Navigator? This isn’t just another social media platform—it’s your B2B prospecting engine. With Sales Navigator , you can: 🎯 Build custom lists of referral partners like investors, CPAs, divorce attorneys, estate planners, and business owners 🧠 Filter by location, title, industry, and years in business 🔍 See who’s viewed your profile (hello, warm leads) ✍️ Send personalized, trackable messages 📓 Save leads and track engagement across conversations Example Use Case: “Want 10 estate attorneys in your county who work with high-net-worth clients? Sales Navigator can find them in minutes. Connect, follow, message, and follow-up like a pro.” 🤖 LinkyBot.ai = AI Follow-Up on Autopilot Once your list is built, LinkyBot takes over with automated outreach that feels personal, not spammy. What It Does: 📩 Sends intelligent, human-sounding DMs or emails 💬 Keeps conversations alive while you focus on showings, closings, or calls 🔁 Reaches out on your behalf, even when you forget 🔗 Works with LinkedIn, email, or exported contacts from your CRM or Covve Instead of saying: 👉 “I should follow up with that attorney I connected with.” You’ll say: ✅ “LinkyBot already did — and they booked a call.” 🔍 Data Mining = Your New Prospecting Advantage Data mining is the process of extracting predictive insights from massive datasets to identify who is most likely to move, sell, or refinance. Think: finding the needle in the haystack before the needle realizes it’s sharp. 🧠 How Platforms Use It: Public Records 🔑 Ownership history, mortgage type, equity position 💼 Tax data, zoning, property age, square footage Consumer Behavior 📲 Online search habits (Zillow visits, moving boxes ordered) 📦 Life event triggers (marriage, divorce, new baby, inheritance) MLS + Market Trends 🏘 Expired listings, price reductions 📉 Days on market, agent-switchers Third-Party Data 💳 Pre-mover credit pulls 🧭 Out-of-area ownership, investor activity, rent vs own 🎯 Why It Matters for REALTORS ✅ Beat Zillow, Redfin & Rocket to the consumer ✅ Focus on the right people, not just more people ✅ Build hyper-targeted lists for AI follow-up, postcards, ads, and calls 💥 This isn’t cold calling anymore… it’s precision prospecting with data . 📅 Schedule a Meeting To schedule an appointment with Garrick, visit: 👉 https://freshhomeloan.com/schedule-a-meeting/ Garrick Werdmuller President & CEO Fresh Home Loan Inc 📱 510.282.5456 (call/text) NMLS 242952 🌐 www.FreshHomeLoan.com Socials: Facebook Instagram LinkedIn YouTube #LinkedInSalesNavigator #DataMining #AIForRealtors #RealEstateProspecting #RealtorTips #LoanOfficerLife #BusinessMindset #FreshHomeLoan #ReferralPartners #SphereOfInfluence #PrecisionProspecting #RealEstateTechnology

Welcome to The D&G Loan Officer Realtor Motivational Business Mindset Podcast — yeah, probably the longest and least catchy name in all of streaming. 😅 In this episode, you’ll hear an excerpt from a live event we did on social media + prospecting . If you’ve ever struggled to stay consistent with calls, letters, or outreach, this one’s for you. 🎧 Listen & Learn on Spotify https://open.spotify.com/episode/1GRwITq5KiFxyBpuLdh4Ly 🔥 Let’s get into it: 🧠 Beast Mode Prospecting Plan Your database is a goldmine. Treat it that way. 📬 2 Letters a Week (Every Wednesday) ✖️ 52 Weeks = 104 touches 📞 4 Calls Per Year (Per Contact) That’s once per quarter — simple, human, consistent. 💬 What Do You Say When You Call? Keep it simple and real: “Hey, just checking in — how’s it going?” “Thank you again for working with me!” “Did you hear about that ___ down the street?” “Just wanted to say hi. No pitch. Anything you need?” 🔥 Here’s the truth: It’s not what you say… ✅ It’s that you say something . 🎯 The “3 x 2” Referral Script When you make those calls, just ask: 👀 “Do you have any: 👨‍👩‍👧‍👦 Friends 👯 Family 💼 Co-workers looking to 🏡 buy or 🏠 sell?” That’s it. No pressure. Just planting seeds. 🌱 🧩 Part 2 – Sphere of Influence Your SOI (Sphere of Influence) is your untapped goldmine. 👨‍👩‍👧‍👦 Friends & family 🏘️ Neighbors 🏪 Local business owners 🏋️ Gym buddies, church members, school parents, clubs 🙋 Anyone who knows your name and would say: “Oh yeah, I know Garrick.” 💡 Why It Matters: 🌟 According to NAR, 63% of business for top agents comes from their sphere . ✅ More referrals ✅ More repeat deals ✅ Steady stream of business 📱 Pro Tip: Mine Your Cell Phone Use a tool like Covve Export to pull all your contacts into a CSV. Clean it up, delete duplicates, and upload it to your CRM. Your phone = your prospecting powerhouse. 📞💥 📆 Lock It Into Your Weekly Routine 🗓️ Wednesday = Database + SOI prospecting day Keep it light, human, and consistent Your voice is your superpower ⚡ 💬 Final Thought Prospecting doesn’t have to be complicated. It’s about letters + calls + consistency . Show up, stay in rhythm, and the business will follow. Old school ALWAYS wins. 🧢 📅 Schedule a Meeting To schedule an appointment with Garrick, visit: 👉 https://freshhomeloan.com/schedule-a-meeting/ Garrick Werdmuller President & CEO Fresh Home Loan Inc 📱 510.282.5456 (call/text) NMLS 242952 🌐 www.FreshHomeLoan.com Socials: Facebook Instagram LinkedIn YouTube #BeastModeProspecting #RealtorTips #RealEstateProspecting #SphereOfInfluence #DatabaseMarketing #RealtorLife #LoanOfficerLife #AIforRealtors #BusinessMindset #MortgageTips #FreshHomeLoan #JustCall #RelationshipMarketing #ConsistentAction

If you're a new loan officer , a REALTOR® learning the ropes of mortgage pre-approvals , or a homebuyer ready to take that first step toward homeownership , understanding the 1003 Loan Application is absolutely essential. This form isn’t just paperwork—it’s your gateway to pre-approval and ultimately closing on your new home. 🎧 Listen & Learn on Spotify https://open.spotify.com/episode/2CSWRFrcIaOHU9SmItH6lG 💡 What Is a Loan Application? A loan application is a financial snapshot that helps determine whether someone can be pre-approved or fully approved for a home loan. At its core, there are six key elements required to trigger the process: ✅ The 6 Things That Make a Loan Application Complete Borrower’s Name – Legal name(s) as shown on your ID. Income – Salaried, self-employed, or rental income. (Think paystubs, tax returns, or P&L statements.) Social Security Number – Required to pull credit and verify identity (encrypted & secure). Property Address (if known) – Optional for pre-approvals, required for full underwriting. Estimated Property Value – Helps determine Loan-to-Value (LTV) ratio. Loan Amount Requested – Drives monthly payment and approval calculations. 🕒 Timeline: What Happens Next Day 0 – Application Date (“Trigger Day”) Disclosures are legally required to be triggered. Day 3 – Initial Disclosures Due The Loan Estimate (LE) must be delivered or mailed. Borrowers must acknowledge receipt before appraisal or fees can be collected. 📄 The Full 1003 Form (aka URLA) The official name is the Uniform Residential Loan Application (URLA) — also known as Fannie Mae Form 1003 or Freddie Mac Form 65. It’s used for conventional, FHA, VA, and other residential loans and includes: Section 1: Personal Info (name, SSN, marital status, housing history) Section 2: Employment Info (employer, title, self-employment details) Section 3: Income (base pay, commissions, rental income, child support, etc.) Sections 4–5: Assets, Liabilities & Real Estate (bank accounts, retirement funds, debts, properties owned) Section 6: Loan Info (loan purpose, property details, loan amount) Sections 7–9: Declarations, demographic info (optional), and loan originator details 🏡 Why It Matters With a complete 1003, we can: Pull credit Issue disclosures Submit to underwriting Lock your rate Move you closer to homeownership 💬 Final Thought Taking a great loan application isn’t about filling in boxes—it’s about asking the right questions, gathering the right documents, and building trust. If you’re ready to get started—or want to learn what goes into a solid pre-approval—our team is here to help. 📅 Schedule a Meeting To schedule an appointment with Garrick, visit: 👉 https://freshhomeloan.com/schedule-a-meeting/ Garrick Werdmuller President & CEO Fresh Home Loan Inc 📱 510.282.5456 (call/text) NMLS 242952 🌐 www.FreshHomeLoan.com Socials: Facebook Instagram LinkedIn YouTube #LoanApplication #1003Form #MortgageTips #HomeLoan #FirstTimeHomebuyer #RealtorLife #PreApproval #MortgageEducation #BuyAHome #DreamHomeJourney #FreshHomeLoan

Most entrepreneurs, salespeople, and professionals I talk to live in a constant state of reactive chaos — jumping from one fire to the next with no time to plan, build, or breathe. Here’s the truth: it’s not just a time problem — it’s a quadrant problem . In this episode of The D&G Loan Officer Realtor Motivational Business Mindset Podcast , I break down the legendary 4 Quadrants of Time Management , based on Stephen Covey’s model, but tailored for modern professionals like us. Understanding this concept has changed how I structure my day, lead my team, and scale my business — and it can do the same for you. 🎧 Listen on Spotify: 👉 4 Quadrants of Time Management 🔥 The 4 Quadrants Explained Quadrant 1: Urgent & Important Examples: Crises Deadline-driven loan files Emergencies that can’t wait This is the firefighting zone . You don’t want to live here — just visit when necessary. If you ignore the next quadrant, you’ll stay stuck in this one. 💡 Quadrant 2: Not Urgent but Important Examples: Planning & goal-setting Marketing & prospecting Relationship building Systems, training, & development ✅ This is where success lives . Want to grow your business, have more peace in your day, and build something sustainable? Quadrant 2 is your new home. Pro Tip: If you don’t make time for this quadrant now, you’ll be forced into Quadrant 1 later. 📞 Quadrant 3: Urgent but Not Important Examples: Unnecessary meetings Solicitors Constant notifications “Got a minute?” interruptions These tasks feel urgent but don’t contribute to your long-term goals. Delegate or eliminate whenever possible. Learn to say “no” or “later” without guilt. 💤 Quadrant 4: Not Urgent & Not Important Examples: Instagram scrolling during work Binge-watching Random internet rabbit holes Pointless group chats We all need a break — but too much time here is how dreams die slowly. Audit your screen time and be honest about distractions. 🎯 Final Thoughts: Where Are You Spending Your Time? Time is your most valuable resource . Once you understand how to categorize your daily tasks using this quadrant system, you can start making powerful shifts — from reactive to intentional, from busy to productive. 🧠 Pair this framework with your personal motivators (Wealth, Health, Peace, Freedom, etc.), and your whole day begins to align. ⚡ Action Steps 🔹 Comment or DM me “Quadrant 2” and I’ll send you the time-blocking worksheet I use weekly. 🔹 Need help building a system around this? Let’s chat : Schedule a Meeting 🔹 Want to share this with your team? Grab the Slide Deck Here Garrick Werdmuller President & CEO Fresh Home Loan Inc 📱 510.282.5456 call/text NMLS 242952 🌐 www.FreshHomeLoan.com Socials: Facebook Instagram LinkedIn YouTube For more information, give me a call at 📞 510.282.5456 or visit 👉 Schedule a Meeting

Welcome to The D&G Loan Officer Realtor Motivational Business Mindset Podcast ! In this episode, we dig into a powerful truth: every human action is driven by self-interest . That might sound selfish—but it’s not a bad thing. It simply means that everything we do is motivated by something deeply personal. When you understand these motivators, you unlock the ability to influence behavior, build trust, close more sales, and lead with impact. Whether you’re a loan officer, REALTOR®, entrepreneur, or leader, mastering these motivators will help you connect with people on a deeper level.  🎧 Listen on Spotify: 👉 The 8 Human Motivators The 8 Human Motivators Here are the eight reasons people take action—and how you can use them to connect better with clients, partners, and even yourself: 1. 💰 To Be Wealthy Money may not buy happiness, but it provides freedom, options, and security. People want to grow their wealth or save money. In sales, frame your message around outcomes: how your service increases financial security or protects their resources. 2. 😍 To Be Good Looking It’s not always about vanity—this is about confidence and presence. People want to feel admired, sharp, or stylish. Show clients how your solution enhances their image, reputation, or how they present themselves to the world. 3. 💪 To Be Healthy Health covers both physical and mental well-being. Reduce stress, simplify processes, and remove obstacles that cause anxiety. Clients who feel healthier (in mind or body) because of working with you will always come back. 4. 🌟 To Be Popular Recognition and approval are powerful drivers. Everyone wants to be seen, appreciated, and valued. Help your clients feel important, highlight their wins, and show them they’re part of something bigger. 5. 🔒 To Have Security Safety and stability are non-negotiables in major decisions like buying a home or taking on a loan. Offer reassurance, clarity, and predictability. Trust is built when clients feel safe in your hands. 6. 🧘 To Achieve Inner Peace People crave calm, alignment, and peace of mind. When your process feels smooth, stress-free, and values-driven, you become more than a service provider—you become a trusted guide. 7. 🕰️ To Have Free Time Time is the ultimate luxury. Saving time, simplifying steps, or giving clients back hours in their day is one of the most powerful motivators you can tap into. Respect it—and you’ll win loyalty. 8. 🎉 To Have Fun At the end of the day, people want joy and meaning. Create memorable, engaging, and even fun experiences. When clients feel good working with you, they’ll remember you and refer you. How to Apply This in Business and Life Here’s the secret: most people are primarily driven by two or three of these motivators. Your job as a professional is to listen carefully, identify which ones drive your client or team member, and then speak directly to those motivators. If your client values wealth and security , emphasize financial outcomes and predictability. If they want free time and fun , show them how your service is efficient and enjoyable. If they’re motivated by popularity or looking good , highlight recognition, prestige, and confidence. The key is personalization. Once you know someone’s motivators, you can connect with them authentically and build stronger, lasting relationships. Final Takeaway Human beings aren’t complicated—we’re consistent. We all want more wealth, health, security, recognition, joy, and time. But each of us is moved by different priorities at different times. When you master the art of spotting these motivators, you’ll gain influence, build loyalty, and grow your results in business and in life. 📅 To schedule an appointment with Garrick visit: 👉 https://freshhomeloan.com/schedule-a-meeting/ Garrick Werdmuller President & CEO Fresh Home Loan Inc 📱 510.282.5456 call/text NMLS 242952 🌐 www.FreshHomeLoan.com Socials: Facebook Instagram LinkedIn YouTube For more information give me a call at 📞 510.282.5456 or visit 👉 Schedule a Meeting