The 8 Human Motivators – Why You Really Do What You Do

Welcome to The D&G Loan Officer Realtor Motivational Business Mindset Podcast!


In this episode, we dig into a powerful truth: every human action is driven by self-interest. That might sound selfish—but it’s not a bad thing. It simply means that everything we do is motivated by something deeply personal.


When you understand these motivators, you unlock the ability to influence behavior, build trust, close more sales, and lead with impact. Whether you’re a loan officer, REALTOR®, entrepreneur, or leader, mastering these motivators will help you connect with people on a deeper level.


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The 8 Human Motivators


The 8 Human Motivators

Here are the eight reasons people take action—and how you can use them to connect better with clients, partners, and even yourself:

1. 💰 To Be Wealthy

Money may not buy happiness, but it provides freedom, options, and security. People want to grow their wealth or save money. In sales, frame your message around outcomes: how your service increases financial security or protects their resources.

2. 😍 To Be Good Looking

It’s not always about vanity—this is about confidence and presence. People want to feel admired, sharp, or stylish. Show clients how your solution enhances their image, reputation, or how they present themselves to the world.

3. 💪 To Be Healthy

Health covers both physical and mental well-being. Reduce stress, simplify processes, and remove obstacles that cause anxiety. Clients who feel healthier (in mind or body) because of working with you will always come back.

4. 🌟 To Be Popular

Recognition and approval are powerful drivers. Everyone wants to be seen, appreciated, and valued. Help your clients feel important, highlight their wins, and show them they’re part of something bigger.

5. 🔒 To Have Security

Safety and stability are non-negotiables in major decisions like buying a home or taking on a loan. Offer reassurance, clarity, and predictability. Trust is built when clients feel safe in your hands.

6. 🧘 To Achieve Inner Peace

People crave calm, alignment, and peace of mind. When your process feels smooth, stress-free, and values-driven, you become more than a service provider—you become a trusted guide.

7. 🕰️ To Have Free Time

Time is the ultimate luxury. Saving time, simplifying steps, or giving clients back hours in their day is one of the most powerful motivators you can tap into. Respect it—and you’ll win loyalty.

8. 🎉 To Have Fun

At the end of the day, people want joy and meaning. Create memorable, engaging, and even fun experiences. When clients feel good working with you, they’ll remember you and refer you.


How to Apply This in Business and Life


Here’s the secret: most people are primarily driven by two or three of these motivators. Your job as a professional is to listen carefully, identify which ones drive your client or team member, and then speak directly to those motivators.


  • If your client values wealth and security, emphasize financial outcomes and predictability.

  • If they want free time and fun, show them how your service is efficient and enjoyable.

  • If they’re motivated by popularity or looking good, highlight recognition, prestige, and confidence.

The key is personalization. Once you know someone’s motivators, you can connect with them authentically and build stronger, lasting relationships.


Final Takeaway


Human beings aren’t complicated—we’re consistent. We all want more wealth, health, security, recognition, joy, and time. But each of us is moved by different priorities at different times.

When you master the art of spotting these motivators, you’ll gain influence, build loyalty, and grow your results in business and in life.


📅 To schedule an appointment with Garrick visit:
👉
https://freshhomeloan.com/schedule-a-meeting/


Garrick Werdmuller

President & CEO
Fresh Home Loan Inc
📱 510.282.5456 call/text
NMLS 242952
🌐
www.FreshHomeLoan.com


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For more information give me a call at 📞 510.282.5456
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By Garrick Werdmuller February 24, 2026
Buying a home is a significant milestone, and understanding your down payment options is crucial. “The Realtor® Home Buyers Down Payment Cheat Sheet” simplifies this process by outlining various loan types and their key features. Let's dive into some of the options available: 1. FHA - Traditional Down Payment: 3.5% Max Seller Credit: 6% Best For: Flexible underwriting, higher debt-to-income ratios, and lower credit profiles. 2. VA Loan Down Payment: 0% Max Seller Credit: 4% Best For: Veterans & eligible service members, offering no mortgage insurance and typically lower rates than conventional loans. 3. Conventional 5% Down (Traditional) Down Payment: 5% Max Seller Credit: 3% Best For: Fast closes, competitive rates, and low mortgage insurance. 4. Zero Down (FHA 1st + Assistance) Down Payment: 0% Max Seller Credit: 6% Best For: Zero down purchase, no income restrictions, and follows FHA guidelines. 5. FHA 5/1 ARM Down Payment: 3.5% Max Seller Credit: 6% Best For: A lower starting rate, helping buyers qualify for more home, and a strong payment strategy tool. 6. Bank Statement Loan Down Payment: 10% Max Seller Credit: 3% if < 20% down, 6% if ≥ 20% down Best For: Self-employed borrowers, those with non-traditional income, or when conventional loans don't work. 7. Conventional HomeOne Down Payment: 3% Max Seller Credit: 3% Best For: Lower mortgage insurance rates, no income limits, and no geographic/area restrictions. 8. 3% Down Conventional HomeReady Down Payment: 3% Max Seller Credit: 3% Best For: Lower mortgage insurance, no first-time buyer requirement, and flexible income & occupancy options. 9. CalHFA Down Payment: 103% Financing with Down Payment Assistance Max Seller Credit: Up to 6% Best For: First-time homebuyers, those needing little to no money out of pocket, and state-backed assistance programs. 
By Garrick Werdmuller February 24, 2026
Buying a home is a significant milestone, and understanding your down payment options is crucial. “The Realtor® Home Buyers Down Payment Cheat Sheet” simplifies this process by outlining various loan types and their key features. Let's dive into some of the options available: 1. FHA - Traditional Down Payment: 3.5% Max Seller Credit: 6% Best For: Flexible underwriting, higher debt-to-income ratios, and lower credit profiles. 2. VA Loan Down Payment: 0% Max Seller Credit: 4% Best For: Veterans & eligible service members, offering no mortgage insurance and typically lower rates than conventional loans. 3. Conventional 5% Down (Traditional) Down Payment: 5% Max Seller Credit: 3% Best For: Fast closes, competitive rates, and low mortgage insurance. 4. Zero Down (FHA 1st + Assistance) Down Payment: 0% Max Seller Credit: 6% Best For: Zero down purchase, no income restrictions, and follows FHA guidelines. 5. FHA 5/1 ARM Down Payment: 3.5% Max Seller Credit: 6% Best For: A lower starting rate, helping buyers qualify for more home, and a strong payment strategy tool. 6. Bank Statement Loan Down Payment: 10% Max Seller Credit: 3% if < 20% down, 6% if ≥ 20% down Best For: Self-employed borrowers, those with non-traditional income, or when conventional loans don't work. 7. Conventional HomeOne Down Payment: 3% Max Seller Credit: 3% Best For: Lower mortgage insurance rates, no income limits, and no geographic/area restrictions. 8. 3% Down Conventional HomeReady Down Payment: 3% Max Seller Credit: 3% Best For: Lower mortgage insurance, no first-time buyer requirement, and flexible income & occupancy options. 9. CalHFA Down Payment: 103% Financing with Down Payment Assistance Max Seller Credit: Up to 6% Best For: First-time homebuyers, those needing little to no money out of pocket, and state-backed assistance programs. 
By Garrick Werdmuller February 18, 2026
What Does the Proposed $200 Billion Mortgage-Backed Securities Purchase Mean for Mortgage Rates? There’s been recent discussion about a potential $200 billion purchase of mortgage-backed securities (MBS) directed through Fannie Mae and Freddie Mac. If you’re wondering what that actually means — and whether it will lower mortgage rates — here’s the straightforward breakdown. First, What Are Mortgage-Backed Securities? Mortgage-backed securities are bonds made up of pools of home loans. When lenders originate mortgages, those loans are often bundled together and sold to investors as MBS. Mortgage rates are directly tied to the performance of these securities. When demand for MBS increases: Prices rise Yields fall Mortgage rates can move lower So when you hear about a large government-directed MBS purchase, the goal is simple: increase demand and help ease pressure on mortgage rates. Is $200 Billion a Big Deal? Yes — and no. Yes, because $200 billion is a meaningful amount of capital. No, because the total U.S. mortgage-backed securities market is measured in trillions of dollars . Compared to past Federal Reserve quantitative easing programs, this is modest in scale. This is not a “flip-the-switch” moment for rates. Will Mortgage Rates Drop? Potentially — but several factors determine the real impact: Execution speed If purchases happen quickly, markets may respond more noticeably. Treasury yields Mortgage rates track the 10-year Treasury. If Treasury yields rise due to inflation concerns, that can offset MBS support. Inflation data Persistent inflation keeps upward pressure on rates. Market confidence Bond markets react not just to policy, but to economic sentiment. Bottom line: this move could help stabilize rates or create modest downward pressure — but it’s only one piece of a much larger puzzle. What This Means for Buyers and Sellers For buyers: Even small rate improvements can increase purchasing power. Strategy matters more than waiting for headlines. Seller credits and buydowns may still outperform rate speculation. For sellers: Lower rate headlines can increase buyer confidence. Activity may pick up if markets interpret this as supportive. Lower rates turn into appreciation with market activity such as over bidding. The Bigger Picture: Rates Are Only One Variable Housing affordability is driven by: Inventory levels Wage growth Consumer confidence Credit standards Regional supply constraints In markets like the Bay Area and Central Valley, inventory remains a critical driver — sometimes more than rate movement. Final Take A $200 billion MBS purchase is supportive for mortgage markets — but it’s not a guarantee of dramatically lower rates. Smart financing, creative structuring, and strong negotiation strategies remain the real advantage. If you’d like to understand how current bond market movements affect your specific buying power — let’s run the numbers. Garrick Werdmuller President & CEO Fresh Home Loan Inc. DRE 01368202 | NMLS 242952 For more information, give me a call at 510-282-5456 or visit: https://freshhomeloan.com/schedule-a-meeting/ All loan approvals are conditional and not guaranteed and subject to lender review of all information. Loan is conditionally approved when lender has issued approval in writing, but until all conditions are met, loan cannot be funded. Specified rates and [products may not be available to all borrowers. Rates subject to change according to market conditions and agreed upon lock times set by borrower. Fresh Home Loan Inc. is an Equal Opportunity Mortgage Broker in California. This licensee is performing acts for which a real estate license is required. Fresh Home Loan, Inc. is licensed by the California Department of Real Estate #02137513 NMLS # 2124104 #MortgageRates #FreshHomeLoan #RealEstateMarket #HomeBuying #HousingMarket #MortgageNews #InterestRates #HomeLoans #MortgageTips #RealEstateFinance #Homebuyers #HousingAffordability #MarketUpdate #MortgageBackedSecurities #RealEstateStrategy #FirstTimeHomebuyer #CaliforniaRealEstate #FinancialEducation #Homeownership
By Garrick Werdmuller February 11, 2026
If you’re trying to buy a home in California and down payment is the biggest hurdle, the California Housing Finance Agency (CalHFA) Dream For All Shared Appreciation Loan Program may be one of the most powerful opportunities available. Fresh Home Loan Inc., led by Independent Mortgage Broker Garrick Werdmuller (DRE #01368202 | NMLS #242952) , has released a comprehensive preparation guide to help California homebuyers position themselves for the next round of funding under the California Housing Finance Agency (CalHFA) Dream For All Shared Appreciation Loan Program. To apply visit: https://www.freshhomeloan.com/apply-now With affordability remaining one of the most pressing challenges across California, the Dream For All Program has generated significant attention by offering down payment assistance in exchange for a share of future appreciation. Previous funding rounds were depleted quickly, highlighting the importance of preparation and strategic financial positioning. “The Dream for All Program gets a lot of attention and hype. This is a great program; however, buyers should know it is an equity share and it is a lottery with limited funds and a short window. It’s a great opportunity to take advantage of it but it should deter a home buyer from getting a home if you don’t win the lottery. “says Garrick Werdmuller, President and CEO of Fresh Home Loan. How the Shared Appreciation Works You Receive Down Payment Assistance CalHFA provides a second loan that helps cover your down payment (and sometimes closing costs). No monthly payments Deferred repayment Recorded as a lien on the property You Repay When a Trigger Event Happens Repayment occurs when you: Sell the home Refinance the first mortgage Pay off the loan Transfer ownership At that time, you repay: The original assistance amount PLUS a percentage of the home’s appreciation What Percentage Do They Take? The percentage of appreciation owed depends on your income level at the time you received the assistance. Historically: Lower-income borrowers → Lower share of appreciation Higher-income borrowers → Higher share of appreciation (Exact percentages depend on the program year and funding round.) 📊 Example Scenario Let’s say: Purchase price: $500,000 Assistance received: $100,000 You sell later for: $650,000 Appreciation: $150,000 If your equity share percentage was 20%, you would repay: $100,000 (original assistance) 20% of $150,000 ($30,000) = $130,000 total repayment You keep the remaining appreciation. Understanding Shared Appreciation With Dream For All, assistance is repaid when you: Sell the property Refinance Transfer ownership Repayment includes the original assistance amount plus a share of the home’s appreciation. Understanding how shared appreciation works is critical before committing to the program. Strategic planning ensures the program fits your long-term goals. Who Is the Dream For All Program Designed For? The program is generally intended for: First-time homebuyers Moderate-income California residents Buyers who meet CalHFA income limits Borrowers completing required homebuyer education Eligibility requirements and income limits vary by county, so reviewing guidelines early is key. How to Prepare for Dream For All Funding Here’s what serious buyers should be doing right now: Optimize Your Credit Profile Your credit score directly impacts loan approval and structure. Review credit reports Pay down revolving debt Avoid new credit inquiries Dispute inaccuracies Even small improvements can strengthen your file. Organize Income Documentation Prepare: Two years of tax returns (if applicable) W-2s or 1099s Recent pay stubs Bank statements Asset documentation Self-employed buyers should prepare profit-and-loss statements and business bank records. Complete Required Homebuyer Education CalHFA typically requires completion of a certified homebuyer education course. Completing this early avoids delays when funding opens. Secure a Strong Pre-Approval Not all pre-approvals are equal. A structured, document-reviewed pre-approval strengthens your offer when competing in a fast-moving market. Apply here: https://www.freshhomeloan.com/apply-now At Fresh Home Loan, we focus on: Clean file structuring Upfront documentation review Accurate DTI calculation Clear purchase strategy Why Preparation Matters in California’s Housing Market California remains one of the most competitive real estate markets in the country. When assistance programs open: Buyers rush to apply Inventory tightens Sellers favor clean, well-structured offers Preparation reduces stress, shortens timelines, and increases negotiating strength. Take the Next Step Toward Homeownership If you’re serious about buying in California, preparation starts now. Fresh Home Loan Inc. serves clients across the Bay Area and Central Valley, providing strategic mortgage planning and structured pre-approvals designed for competitive markets. Garrick Werdmuller Independent Mortgage Broker DRE #01368202 | NMLS #242952 📞 510-282-5456 🌐 https://www.freshhomeloan.com For more information give me a call at 510.282.5456 or visit: https://freshhomeloan.com/schedule-a-meeting/ All loan approvals are conditional and not guaranteed and subject to lender review of all information. Loan is conditionally approved when lender has issued approval in writing, but until all conditions are met, loan cannot be funded. Specified rates and [products may not be available to all borrowers. Rates subject to change according to market conditions and agreed upon lock times set by borrower. Fresh Home Loan Inc. is an Equal Opportunity Mortgage Broker in California. This licensee is performing acts for which a real estate license is required. Fresh Home Loan, Inc. is licensed by the California Department of Real Estate #02137513 NMLS # 2124104 # FreshHomeLoan # DreamForAll #CalHFA #CaliforniaHomebuyers #DownPaymentAssistance #FirstTimeHomeBuyer #HomeownershipGoals #MortgageBrokerCA #GarrickWerdmuller #CaliforniaRealEstate #BuyAHomeCA #HomeBuyerTips #MortgagePlanning #RealEstateFinance #BayAreaHomes  #HomeLoanHel p
By Garrick Werdmuller February 5, 2026
Bakersfield, CA — Fresh Home Loan Inc. is officially expanding into Bakersfield, bringing a new level of flexibility, strategy, and modern lending solutions to homebuyers, investors, and self-employed borrowers across the 661. Led by Garrick Werdmuller , Independent Mortgage Broker (DRE BRKR 01368202 | NMLS 242952), Fresh Home Loan specializes in helping borrowers navigate today’s challenging housing market with creative financing options that go beyond traditional bank limitations. “With affordability, stricter underwriting, and changing buyer profiles, today’s market requires smarter loan structure — not one-size-fits-all lending,” said Werdmuller. “Our goal in Bakersfield is to help buyers and agents win with strategy, not stress.” Expanded Lending Options Now Available in Bakersfield Include: Zero Down Programs Options available with no income caps and no first-time homebuyer restrictions, allowing more buyers to compete in a competitive market. Private Money Lending Designed for investors and buyers who need speed, flexibility, or solutions for non-traditional scenarios. Bank Statement Loans for the Self-Employed Qualifying based on cash flow rather than W-2 income, ideal for business owners, entrepreneurs, and independent contractors. Fresh Home Loan’s approach focuses on clean execution, strong pre-approvals, and offer structure that helps buyers stand out — especially in multiple-offer environments. Now Serving Bakersfield Garrick Werdmuller Independent Mortgage Broker DRE BRKR 01368202 | NMLS 242952 📞 661-998-9588 ✉️ garrick@freshhomeloan.com 🌐 freshhomeloan.com 🏢 4900 California Ave, Suite 210-B, Bakersfield, CA 93309 For more information, give me a call or visit: https://freshhomeloan.com/schedule-a-meeting/ All loan approvals are conditional and not guaranteed and subject to lender review of all information. Loan is conditionally approved when lender has issued approval in writing, but until all conditions are met, loan cannot be funded. Specified rates and [products may not be available to all borrowers. Rates subject to change according to market conditions and agreed upon lock times set by borrower. Fresh Home Loan Inc. is an Equal Opportunity Mortgage Broker in California. This licensee is performing acts for which a real estate license is required. Fresh Home Loan, Inc. is licensed by the California Department of Real Estate #02137513 NMLS # 2124104 #NowInThe661 #BakersfieldRealEstate #FreshHomeLoan #MortgageBroker #661Life #HomeBuying2026
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By Garrick Werdmuller December 17, 2025
1️⃣ Zero-Down & Low-Down Loans = Early Entry Instead of waiting for a 20% down payment, Gen Z buyers are using programs like: 0% down FHA / down payment assistance 3% down conventional 3.5% down FHA That’s getting people into homes years sooner than their parents or older millennials. 2️⃣ 5/1 ARMs for Lower Payments Now With Bakersfield’s median price around $400K, a 5/1 ARM can offer: Lower initial monthly payments Higher purchasing power A runway until rates drop again Gen Z sees this not as a risk — but as a strategy. 3️⃣ Digital-First Homebuying This generation researches neighborhoods, compares lenders, and shops for homes from their phone — which fits Bakersfield’s spread-out geography and fast-moving market perfectly. 4️⃣ Build Equity Instead of Paying $1,580/mo in Rent When rent is nearly $1,600/month on average, and many starter-home mortgage payments are comparable (or lower with ARMs/zero-down), it makes financial sense for Gen Z to start building wealth now. 🔑 What Real Estate Agents & Lenders Should Keep in Mind Gen Z buyers in Bakersfield respond best to: Clear, transparent numbers Flexible loan options Side-by-side comparisons (rent vs. buy, down payments, ARM vs. fixed) A roadmap for the next 5–7 years (not just the first loan) This generation cares less about the “perfect” home and more about not missing their window to start building equity. 🎯 Ready to Buy Your First Home in Bakersfield? Get Pre-Approved Today. If you’re Gen Z — or any first-time buyer — the smartest move you can make right now is getting pre-approved before rates shift again and inventory moves. A pre-approval will: Show you exactly what you can afford Lock in opportunities for zero-down or low-down financing Make you a stronger, faster, more competitive buyer Put you ahead of renters still waiting on the sidelines I’ll run your numbers, explore every available program, and give you a clear plan — even if you’re not ready to buy for a few months. 👉 Start your Bakersfield pre-approval here: https://www.freshhomeloan.com/buy Garrick Werdmuller President CEO Fresh Home Loan Inc. 4900 California Ave 210-B Bakersfield, CA 93309 (661)-727-7077 NMLS 242952 All loan approvals are conditional and not guaranteed and subject to lender review of all information. Loan is conditionally approved when lender has issued approval in writing, but until all conditions are met, loan cannot be funded. Specified rates and [products may not be available to all borrowers. Rates subject to change according to market conditions and agreed upon lock times set by borrower. Fresh Home Loan Inc. is an Equal Opportunity Mortgage Broker in California. This licensee is performing acts for which a real estate license is required. Fresh Home Loan, Inc. is licensed by the California Department of Real Estate #02137513 NMLS # 2124104
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